Tagged: Germany

Can you Fight Shrinkflation?

Folgers instant coffee shrunk from 51 ounces to 43.5 ounces while still advertising “up to 400 cups” of coffee per container. Breyers ice cream, like many other ice cream brands, hasn’t sold a proper...

Latitude on the River

His little “G-car” might have been a little too small, but something smaller than Maverick was going to be necessary. This defeat, plus continuing pressures from other areas of the company, led to Knudsen...

And who were those Demanding Customers?

In 1917, the brothers set up in a larger plant at Elizabeth, New Jersey, to turn out aircraft and tractor engines as well. The following year, the brothers built a Bugatti-inspired 180-cubic-inch straight-eight with...