The Mercury Diamond Polished Price List
That information is then used to manage, measure and keep track of the processes of marketing, sales and customer service as they relate to that customer. No more will Customer Service blame Sales for disgruntled customers. No more will Marketing blame everyone else for not implementing their business solutions. No more will the Sales department blame Marketing for not communicating with them. Now everyone can live in one big happy, customer-focused universe that communicates and desegregates the internal workings of the company. Overall, it builds greater customer loyalty and a better customer experience.
Or, do they have no idea how much the product would help them be more productive? It goes without saying that a sales method that works for office supplies won’t work for management consulting services. Will the sales call be an education for them – or you? Do they even know about your product? Think through these things before determining what methods might work for your product or service. Although they are both targeting a similar market, the knowledge and understanding of your prospects will be much different. They have to be educated about how much they can benefit from consulting services, whereas, they already know they have to have binders to put their reports in, or paper for their copiers.
The CRM universe rolls together sales (as a type of Sales Force Automation), marketing, and customer service into a single software-driven technology. It puts this information into a single package which encompasses the meat of what every customer-centric business needs to know and keep track of. Every interaction with a customer is recorded in this single system. In other words, it includes the areas of your company that affect the relationships with your customers.
So, there you have several sales tips to keep in mind when you’re out there pounding the pavement. If you had the mind to, you could have four or more electronic devices strapped to your body enabling you to be totally connected and available to anyone in the world at all times. The tools available to the sales professional are endless. Stop, look and listen; it’s good advice on the street, and it’s good advice in sales. Next we’ll talk about some of the cool technology you can use to manage your time and your clients more effectively.
A Direct Close – Simply ask for the order when you are sure your prospect is ready. Trial Offer – You can let the prospect use the product at no risk for a trial period. This works well if you’re selling products that make people’s lives easier. A Deal/Concession Close – Using this closing technique gives the prospect the feeling that they are making a smart choice and saving money (or getting more value).
So, you have an even greater chance of keeping that customer happy and addressing his needs quickly and efficiently. Set up procedures and protocols for how the information will be entered. Marketing can use the data gathered to develop new business solutions, directions, and more effectively communicate the offerings of the company. Plan the details of the information you want to collect. As great as CRM is, it can’t work without some up-front planning and forethought.