Chuck (tV Series)
The inside of the Burbank Buymore was also built on the Warner Bros. NBC was expected to spend about $8 million in total promoting the show. In May 2007, NBC announced that their official website would launch “MyNBC” allowing users to be more interactive with selected shows. It will also had bonus video features. MyNBC would allow fans to delve inside Chuck’s “brain” which will host hot spots of top-secret government information that the title character possesses.
In May 2010, it was reported that Chuck ranked in the top 20 TV shows in the SocialSenseTV ratings report of social media interactions, measuring posts and reads on forums, blogs, and other social media over a three-month period. 5 Friday 8:00 p.m. Rolling Stone magazine included the show on its fall 2007 “We Like to Watch” list, saying the show “wipes the floor with the other fall debuts”. In its first year, Chuck received critical acclaim. Season Timeslot (ET) Season premiere Season finale TV season Rank U.S. 1 Monday 8:00 p.m. Chuck landed on USA Today’s list of the “10 Picks for 2007” and they called Levi’s performance “incredibly winning”, giving the comedy three-out-of-four stars.
Howard, Brian (May 6, 2009). “Chuck fans ‘Have a heart,’ take Save Chuck campaign to another level”. Andreeva, Nellie (April 19, 2009). “Crunch time for bubble series”. Bernoff, Josh (April 30, 2009). “Save ‘Chuck’ Campaign: Next Steps for NBC and Subway”. The New York Times. Levin, Gary (April 29, 2009). “Save Our Shows: The fans’ choice is ‘Chuck'”. Poniewozik, James (April 23, 2009). “Saving Chuck: Don’t Applaud, Throw Money”. Itzkoff, Dave (April 20, 2009). “Can ‘Chuck’ Be Saved? Even Josh Schwartz Isn’t Sure”. Holmes, Linda (April 22, 2009). “Jumping On The ‘Chuck’ Wagon: NBC Versus The Jay Leno Problem”.
TV By The Numbers. Team WWK (March 7, 2011). “Spoiler Chat: Which True Blood Twosome Can Expect Major Angst This Season?”. Adalian, Josef (August 27, 2008). “NBC Goes All the Way With ‘Chuck'”. Ausiello, Michael (October 19, 2010). “Breaking: NBC picks up ‘Chase,’ orders more ‘Undercovers'”. Ausiello, Michael (October 19, 2010). “Breaking: NBC picks up Chase, orders more Undercovers”. Kissell, Rick (February 15, 2008). “Will audiences return post-strike?”. Hibberd, James (May 16, 2010). “NBC’s Fall Schedule, Upfront Revealed”. Hibberd, James (May 13, 2011). “Official: NBC renews ‘Chuck’ for final season”. TV By The Numbers. Tedesco, Richard (January 7, 2009). “DreamWorks, Pepsi Produce 3D Super Bowl Ads”. Schneider, Michael (November 26, 2007). “NBC orders full seasons up”.
Members of the show’s cast and crew participated in a special “rally cry” episode of Chuck vs the Podcast on April 24, 2009, just before the season finale, to encourage fans to keep the campaign going and thank them for their support. Other fan efforts include the “Have a Heart, Renew Chuck” campaign, involving Chuck fans donating money to the American Heart Association on behalf of NBC. By the NBC Upfront on May 19, 2009 over $17,000 was raised.
