General Motors Building (Manhattan)
July 25, 1967. p. Ennis, Thomas W. (May 14, 1967). “Rent Is Soaring in Skyscrapers; Office Space Seen Scarce for 18 Months at Least”. Penney, Alexandra (August 28, 1977). “News from the Great Cosmetic Houses”. O’Brian, Jack (October 18, 1968). “Como Is Helpful”. The New York Times. Ingraham, Joseph C. (October 1, 1968). “New Offices Here Dedicated by G.M.; Company May Build a New Headquarters in Detroit”. The Journal News. p. The New York Times.
The plaza was again reconstructed around 2005 for the construction of Apple Fifth Avenue, a large Apple Store. Shallow decorative pools were installed on the north and south sections of the plaza, surrounded by tables, chairs, planters, and a few honey locust trees. In its configuration following the 2005 renovation, the plaza is slightly raised above ground level, with pools, trees, and benches on the plaza’s northern and southern sides. The building’s public plaza was further leveled and low L-shaped parapets were installed at the four corners of the plaza, framing its sides.
According to Stone, he wished “to create a building that will salute the skyline and enhance one of New York’s finest neighborhoods”. A group called Save Our Landmarks threatened a boycott of GM products if the project proceeded. The same month, GM acquired a half interest in the Savoy Fifth Avenue Corporation from London Merchants. Cecilia Benattar, president and chief executive officer of the North American holdings of London Merchants, was to oversee development of the new structure. Plans for the GM Building were filed in January 1965, in spite of opposition to the proposed closure of the Savoy-Plaza.
The following year, CPI exercised its option to buy the building from General Motors for $500 million. GM redesigned its showroom, which reopened in 1997 under the name “GM on Fifth”. By 1995, GM was close to shuttering its New York City outpost and moving to Westchester County. However, after employee demand and receiving tax breaks from the city of New York, GM signed a smaller lease for 20,000 square feet (1,900 m2), compared to the 110,000 square feet (10,000 m2) they previously occupied. The first-floor GM showroom, which had occupied 9,000 square feet (840 m2) of retail space since the building opened, was shuttered.
The New York Times. Wall Street Journal. August 21, 1964. p. Ennis, Thomas W. (July 4, 1965). “An Englishwoman Has Key Role In Plans for G.M. Building Here”. Poughkeepsie Journal. August 21, 1964. p. Wall Street Journal. October 29, 1964. p. Wall Street Journal. p. The New York Times. January 27, 1965. p. O’Donnell, Laurence G. (December 16, 1964). “GM Now Half-Owner Of Firm Set to Build Its New Headquarters: Auto Maker Acquires Interest In Savoy Fifth; Designer of New York Skyscraper Named”. The New York Times. November 13, 1962. p.
2010). The Encyclopedia of New York City (2nd ed.). New Haven: Yale University Press. Stern, Robert A. M.; Gilmartin, Gregory; Massengale, John Montague (1983). New York 1900: Metropolitan Architecture and Urbanism, 1890-1915. New York: Rizzoli. Stern, Robert A. M.; Gilmartin, Patrick; Mellins, Thomas (1987). New York 1930: Architecture and Urbanism Between the Two World Wars. Young, Greg; Meyers, Tom (2016). The Bowery Boys: Adventures in Old New York. Stern, Gilmartin & Mellins 1987, pp. New York: Rizzoli. p.
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