But even with a Light Wallet
Paul Brown, Red Baron’s publisher, is responsible for gathering information related to each piece and compiling a catalogue. A typical catalogue is loaded with pictures of marble fountains, Tiffany lamps and armoires, each accompanied with a catalogue number, measurements, history, and a brief description. During a recent auction, Red Baron sold a mechanical elephant used by the Dayton Hudson Department Store in Chicago in the 1940s. Children would take rides on the elephant while their parents shopped. What you see here is a life size motorized BABY elephant. If you want to promote your business, participate in parades, spread goodwill or, on the remote chance you collect life size motorized mechanical elephants remember: Only at Red Baron will you find such a thing.
The price tag for a typical Red Baron party is over $100,000. Each day of the two-day auction, approximately 1,000 people pack the Red Baron auction house. The parties above all play an important role in making potential customers comfortable. By the end of the auction weekend, almost 3,000 pieces will have moved across the auction floor. Four auctioneers rotate throughout the day, selling an item a minute. Caterers, cocktail waitresses, auctioneers, and the antiques crew work frenetically throughout the day to keep up with the pace of the all-day auction. Paul Brown explains that the owner Bob Brown has cultivated the Red Baron party tradition because he believes that it’s good for the Atlanta community and it’s good for business.
The night before the first day of the auction, (usually a Friday) Red Baron throws a preview party at the auction house. Their most recent theme party was a “Pirates of the Caribbean” celebration, which featured a $6,000 cake shaped like a treasure chest. The second night of the auction they throw a theme party. The most recent preview party featured several ice sculptures, catering, over five bars, a band, deejay, and a gospel singing group. In Atlanta, these parties have become as infamous as the auction itself.
In the suburbs of Atlanta there is a place where you can purchase a Norman Rockwell painting, a barbeque sandwich, and a tour bus suitable for a rock star all under one roof. Red Baron’s Antiques grew out of a very different sort of business. Red Baron’s Antiques hosts several weekend-long auctions each year which attract over a thousand interested buyers and antique enthusiasts from all over the world. During a recent auction weekend, HowStuffWorks was given a behind-the-scenes tour of Red Baron’s Antiques auction house. Read on to learn more about the world of high-end auction houses. Bob and Linda Brown, Red Baron’s owners, opened a dress shop in 1976 and decorated the boutique with antiques Bob Brown had purchased at auctions.
When a buyer has any questions related to a particular piece’s history or significance the buyer or Red Baron will work with art history and architecture scholars or universities in Atlanta and abroad. Each auction typically involves shipping 70 to 80 containers filled with antiques from Europe, 20 to 30 from South America and hundreds of domestic deliveries via semi-truck. Red Baron has someone on staff whose sole responsibility is the coordination of shipping and customs clearance for the antiques. Red Baron packages and ships its newly purchased items back to the U.S. Shipping pieces which vary in size from a Neoclassical mantel clock to a vintage Chevy Corvette is a logistical nightmare.
TV monitors above the floor show each piece as the auctioneer rattles off a description and guides the bidding. Many Atlantans show up just to check out some cool stuff, learn some interesting history and rub elbows with millionaires in full spending mode. During the recent auction, Red Baron sold an entire six piece, $150,000 library and fireplace, with pieces measuring up to thirteen feet in height! Once a piece is sold and Red Baron has received payment, the purchaser is responsible for getting the item home. But even with a light wallet, Red Baron’s Antiques’ auctions are a lot of fun. Red Baron does not handle delivery, but does recommend shipping companies. Not everybody can walk away with a bundle of magnificent antiques, of course. Red Baron’s crew carefully move pieces from storage to the auction floor and back into the storage area in minutes. Pieces worth $20,000 to $50,000 are sold in the blink of an eye.
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