Positioning your Company within the Market?

There are always other activities during the show such as vendor meetings, client luncheons, training sessions, etc., that warrant sending a booth staffer to attend. Once everyone arrives, the captain will also lead a pre-show meeting to go over the show objectives, strategies, special booth presentations, etc., and to answer any last minute staff questions. The Captain should review the show schedule and set up an appropriate schedule for the booth staff based on the exhibit hours and competing events.

Having prepared booth staffers can make the difference between a very successful show and a not-so-successful show. Now that everyone is trained and ready, you need to get them organized. Part of the Captain’s job will include organizing booth rotations and breaks. First you need to assign a Show Captain to be in charge and manage the other staff members. Even if you are attending a small show and are only sending two staffers, it still makes sense to do this so they know who is responsible for what.

The company shipped a 10-foot section to a small regional show that did not have the equipment in their facility to move a 700-pound (318-kg) carton into their exhibit hall. The company’s sales reps had to quickly and creatively come up with a good reason for why they were standing in an empty booth space! Always check to see if the conference facility requires that union labor assemble the booths. Typically, if a facility has an agreement with the labor union, then anything that requires tools to put together or can’t be carried without the help of a hand truck or dolly must be put together by union labor. Second, know the tools you need to put the booth together, as well as the muscle required to do it. This comes into play both from your booth staffing standpoint, and the convention center requirements.

You’ve just been put in charge of planning the company’s trade show activities for the year and you have no idea where to begin. How do you budget for them, how do you decide what kind of display you need, and how do you make sure you get back more than you put into it? See more corporation pictures. Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? Maybe you’ve attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal.