Living in the Atlas Mountains
In October 2014, Boticca appointed former Liberty Fashion Director and MyWardrobe Buying and Merchandising Director Luisa De Paula as the new Fashion & Brand Director. The company garnered between 30 and 40 new retail designer applications each week, of which on average just 3 or 4 were listed on the website. The company also sourced through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spotted new talent, and hence sourced around 90% of the newly listed product. Global designers could apply to be featured, but all designers had to uphold the “Designer Charter” in order to ensure quality of both product and customer service. In August 2015, Boticca was acquired by Wolf & Badger.
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage. In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high-net-worth individuals, including Sina Afra. In September 2014, Boticca unveiled a fully rebranded website with major UI improvements, a novel content strategy, a shipping partnership with DHL and the appointment of Dave Killeen (formerly Product Lead at Badoo and Executive Product Manager for the BBC iPlayer) as Product Director. In April 2014, co-founder Avid Larizadeh, left Boticca operationally in her role as COO while remaining a founding shareholder of the business.
Boticca was a London-based retail website for jewelry and fashion accessories, that featured a selection of emerging fashion designers. Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder Avid Larizadeh selling emerging designers like Mariam. Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam. Kate Moss, Cameron Diaz and Jessica Alba.
Kathryn Bishop (17 January 2014). “How Boticca became the world’s local jeweller”. Kathryn Bishop (30 September 2014). “Boticca reveals rebrand and executive appointments”. Sarah Jordan (31 July 2015). “Wolf & Badger merges with Boticca to create global omni-channel powerhouse”. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. Ruth Faulkner (17 October 2014). “Boticca appoints Luisa de Paula”. This page was last edited on 8 June 2020, at 23:51 (UTC). By using this site, condo rent bangkok you agree to the Terms of Use and Privacy Policy. Julie Klein (16 May 2011). “Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry”. Tsosis, Alexia (29 October 2010). “Boticca, An Online Marketplace For More Original Accessories”. Text is available under the Creative Commons Attribution-ShareAlike License 3.0; additional terms may apply.
