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You also don’t want to overload them with expensive literature that they will just throw in the trash. It can be used for either pre- or post-show mailings, as well as for a simple informational piece for your “general” response packages and other mass mailings. There should be some variation in the contents of your fulfillment packages. For these reasons, a well done but economical overview piece for your company is essential.
You want your booth to look more like a billboard than a brochure. For example, a company that manufactures scissors or chain saws could use a single, larger-than-life photograph of its product as the background for the booth. Make sure there is a single focal point. Find the essence of your business and make sure everything revolves around that central idea. Make sure your name and your positioning statement are very prominent in the design. The trends these days in booth graphics are large visual backdrops with only the most concise, key text statements to communicate a message or theme. Remember, if you’re a new company, you have to create an impression, and if you’re an existing company you have to maintain and build on that impression. If you have any kind of inquiries pertaining to where and how to make use of Condo Insurance Prices, you can contact us at the page.
They know what works and how to make your booth effective. Some will also make sure it’s clean and in good shape, and ship it for you when you need it. Use their experience and advice — it’s typically free! Also, many vendors will store your booth in their warehouse or showroom while it’s not in use, for no additional charge. Talk to their customers and see if they are happy with both their booth and the service from the vendor. Or, go to a local trade show and ask some of the show vendors about their booths and whom they work with. You are about to make a potentially large investment, and a little product research is very valuable. Check references of the vendors you speak with.
Are you a start-up trying to make a name for yourself? Booth prices vary greatly depending on the size and format. Figure $1,000 (more or less) for a tabletop (graphics make a big difference in pricing); around the $5,000-to-$15,000 range for a 10-foot (3-meter) portable with graphics; and for large 20×20-foot, 20×30-foot or 30×30-foot custom booths, the sky is the limit. What is your booth budget? Once you’ve answered these questions, you should have a better idea of the type of booth you need, but the trickiest part of all is determining how the booth will look.
You and your booth staffers (those are the people who stand in the booth and tell visitors about your business — and hopefully sell your products or services) may not want to go to Milwaukee in January; but if that’s where the best show is, then that’s where you have to send them. The first place to start is with your industry’s associations. But which shows are the best shows? These shows will typically be targeted right to your market, and often are reasonable in cost. You can also check with the trade publications you advertise in (or perhaps should be advertising in).
The message is immediately obvious, as opposed to the booth that posts several small photos of its products with descriptive text along side them that can only be read at a distance of 2 feet (0.6 m). Now, if your company is a service-oriented company, you may have more difficulty posting a single image, but think hard about it. So now you have an idea about the type of booth you want and how you want it to look. First, check with booth vendors in your area. How do you make it happen? You can usually come up with an image or simple montage that can communicate the essence of your business.
