What’s in a Name?
This factor – price – is the primary way that store brand medications differ from Silom Bangkok brand names. According to Tufts Center for Drug Development, the cost to develop a new prescription drug is about $2.87 billion. They do the heavy lifting when it comes to research and development, clinical trials and marketing. However, when that patent period ends, the active ingredient is up for grabs, and the companies producing the new generic version can afford to give you great pricing, because they didn’t spend massive resources developing and marketing the original drug in the first place. For 20 years after developing a new active ingredient, there is usually a patent in place that prevents competitors from producing a drug with the same active ingredient. So why are brand name medications so much more expensive?
Beyond the usual added iodine, there isn’t much variation from the recipe between store brand, generic or name brand. However, the differences in price can be astounding: An ounce of name-brand oregano, for example, can sell for almost four times as much as the generic, and the only difference is the name on the label. Likewise, produce and precut salad mix are two more categories where corporate origin has little to do with quality or freshness.
Although some products, like anti-aging creams, are patented, the store brand versions are such close replications that Robinson recommends buying and trying them – and returning them if they don’t live up to expectations. DIY and home-improvement stores like Lowe’s and Home Depot have built their reputations by supplying the tools for all kinds of projects, whether you’re building a deck on the weekends or simply want to repaint your bathroom. Walmart’s Equate line of health and beauty products, for example, is regularly singled out for its quality, and other store-brand generics can be as inexpensive as they are useful.
Ready to tackle spring cleaning? We’ll tell you how to make simple, green changes to your spring-cleaning habits and how they can make big differences to your health, the health of the planet and your wallet. Not necessarily. In fact, those $100 media cables with the gold-plated connectors aren’t going to do anything that a more reasonably priced set of cables can’t do. That means buying expensive components and A/V cables, right? Do it this year in an eco-friendly way. When you invest in a computer or home theater system, you want to make sure you’re getting the best quality equipment. Cheaper cables will conduct electrons every bit as easily and efficiently as more expensive wires.
In fact, it’s a good idea to ignore those little brand-name stickers altogether and go with your eyes and nose. We’ll never believe how easy it is to keep a clean house, now that we have Product X! Otherwise, you’ll end up paying for the sticker, with no difference in quality at all. A lot of advertising dollars go into making us think the newest floor cleaner, bleach detergent or dust repellent is going to start a cleaning revolution in our homes. And it’s possible. Truly innovative products do comes along now and then.
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