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While some hardcore brand loyalists have ridiculed the idea of a Porsche SUV, the profits say otherwise: The Cayenne is now the company’s top-selling vehicle. The Panamera has another trick up its sleeve you may not expect from Porsche: It will offer a hybrid model in addition to its normal V-6 and V-8 engines. Looking not unlike a 911 with an extra set of doors, the sedan goes on sale later this year and will compete with other premium four-door models like the Maserati Quattroporte and the Mercedes-Benz S Class. The trend of diversification continues this year with the addition of the Panamera, Porsche’s first-ever production four-door sedan.
The top model, the Panamera Turbo, sports the same V-8 engine but with a turbocharger bolted on for extra juice. A 3.6-liter V-6-powered version is also planned. In other words, for a big sedan that weighs about 4,000 pounds (1,814 kilograms), it’s expected to have sports-car speed. That model will have about 500 horsepower, and Porsche says it will do the 0 to 60 (0 to 96.6) haul in just 4 seconds flat.
The same kind of person is also a Cayenne buyer, so Porsche hopes the sedan will achieve similar success as their SUV. Again, Fong says it’s about ensuring that Porsche fans can have the cars they want — like more practical, eco-friendly models — without having to buy from another automaker. But why would one of the world’s foremost performance car companies need to build a hybrid? So, Porsche needs a sedan to broaden their appeal beyond sports cars. Fong said. In addition, the money generated from making cars with more mass appeal — like the Cayenne — allows Porsche to do what it does best: build performance machines like the 911 GT3 and compete in auto racing.
But by Porsche’s own admission, the company cannot survive by making sports cars alone. A decade later, they did it with the Cayenne, an SUV co-developed with Volkswagen. So the priority at Porsche, a company with heavy ties to Volkswagen and Audi, is now diversification. They started doing it in the mid-1990s with the aforementioned Boxster, a more affordable car than the premium 911 but one that’s still a thrill to drive. Doing so nearly put them out of business in the early 1990s. And in times of economic downturn, buyers tend to shy away from impractical vehicles built only for speed.
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