Later from 1948 to 2023
The suite was redesigned to accommodate filming, and it was reopened to hotel guests after production concluded. The music video for Sean Paul’s 2011 song “Got 2 Luv U” was also filmed partially at the hotel and Vanity. In April 1996, Harley-Davidson sued the Hard Rock for damages, alleging trademark violations. On a few occasions, VH1 and MTV used the resort to host music video countdowns such as Total Request Live.
HRH Beach Club opened in March 2010, along with the two-story Skybar. Skybar was designed as a relaxing location, with capacity for only 200 people, to avoid crowding. The area was meant as a quiet and sophisticated alternative to the original, adjacent Hard Rock pool, where Rehab was held. The new beach club added three pools to the resort, and it featured an upscale and modern design similar to the HRH Tower.
Baby’s closed in February 2004, for a $6 million renovation to take place. It reopened three months later as Body English. Body English was designed by Kelly Wearstler. A 5,000 sq ft (460 m2) club, with occasional live performances, opened in July 2008, under the name Wasted Space. The club offered memberships at a cost of $25,000 a year. Attendees to the club’s opening included Robin Leach, Joey Fatone, and Chris Kirkpatrick. Peter Morton named the new nightclub after an Edward Ruscha painting with the same name, which he came upon while collecting artwork in New York.
Some critics believed the billboard contained hidden sexual references. In August 2004, the Hard Rock filed a motion to dismiss the three-count complaint, and the ACLU filed a friend of the court brief asking the gaming commission to grant the motion. In September 2004, the gaming commission dismissed two of the complaints, relating to the ads. Nevada attorney general Brian Sandoval argued that the Hard Rock was not eligible for free speech, and that state regulations took precedence over constitutional arguments.
Through the deal, Hard Rock Hotel lender Brookfield Asset Management would also invest additional capital in the resort and take over the stake held by Morgans. Brookfield’s purchase included the property occupied by the adjacent Hard Rock Cafe, but the restaurant itself remained under the ownership of Hard Rock International. The Hard Rock Hotel experienced another year of financial loss in 2011, because of the poor local economy and new competition from the Cosmopolitan of Las Vegas, which targeted the same demographic of young, hip people. In 2012, Brookfield and Warner Gaming were nearing completion on various renovations, including a new restaurant, the Vinyl music venue, and additional gaming space. In 2012, the Hard Rock began hosting the annual AVN Adult Entertainment Expo, which would return to the resort each subsequent year.
The Hard Rock Hotel and Casino was a resort located near the Las Vegas Strip in Paradise, Nevada. Plans for a Hard Rock hotel were announced in 1991, and the resort opened on March 10, 1995, as the world’s first rock and roll-themed hotel. It now operates as Virgin Hotels Las Vegas. The Hard Rock Hotel began as a joint venture between Hard Rock Cafe founder Peter Morton and Harveys. Harmon Avenue and Paradise Road, about a mile east of the Las Vegas Strip. It had also hosted a weekly pool party event known as Rehab. At the time of its closure, the Hard Rock included 1,506 rooms across several hotel towers, a 61,704-square-foot (5,732.5 m2) casino, and a music venue known as The Joint.
