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When you’re looking for an event that’s a real crowd-pleaser, it’s tough to go wrong with music. Some of the bigger considerations, such as budget, and getting one or more musicians to show up, are fairly obvious. A concert can come with multiple elements to coordinate and endless possibilities to plan ahead for. It spans cultures, ages and tastes, and you’ve got a lot of options in terms of event size, style and budget. Not that it’s the easiest type of event to coordinate. Basically, if you’ve got a crowd, or you hope to, music is a pretty sure bet. But with some research, forethought and attention to detail, anyone can pull it off.
People will be quicker to buy your tickets if they don’t have anything else going on in that immediate time frame. Next, once you know your date, you may need to tell the city. If, however, you hope to have your music event in a public space, like a park, you’ve got an additional step in your planning process: obtaining a permit. If you find a conflict, just pick a new date — and then do another search for conflicts. If your musicians will be performing at a bar or concert hall, the government isn’t going to care much. It’s possible you won’t need one, but you probably will.
You can’t just get any stage, though, if your act is a band. You do not want to cut corners when it comes to safety, and paying the rental company for damaging its stage will cut significantly into your proceeds. An acoustic guitarist or solo singer is one thing, but for a full band with lots of heavy equipment, you need a music stage that can handle a lot of weight and, most likely, a lot of movement. When looking into a stage, make sure you get one that can safely support everything that will be happening in your show.
Otherwise, you could end up paying for their mistakes. Before solidifying a date, check all local-entertainment calendars, concert venues and bars to find out if there are any same-genre concerts happening on the same night — or even the same weekend. If there’s another event happening on the same day as your show, and that event is appealing to a similar target audience, you’re going to have more trouble selling tickets than you need to. With a venue in mind, an insurance provider on the line and a band ready to book, you’ve got one more piece of business to look into before signing on the dotted line: scheduling conflicts.
If you’re not sure, check Facebook pages to find out how many of a band’s followers live nearby, or try looking into past shows to find out what sold out quickly (or at all). A sold-out crowd is never guaranteed, but doing a little local-market research increases your chances substantially. A half-empty venue is a something of a downer for everyone — the band, the audience, and, of course, you. But if you’re a relative novice at hosting these types of events, or if you choose to feature an act that doesn’t already have a huge following, selling a huge number of tickets can be tough. If you’re planning a concert you’ll be selling tickets for, you want it to sell out; short of that, you want it to look sold out; and short of that, you want it to look full.
