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Turn signals nestled inboard of the headlamps under wide hoods, suggesting the four-lamp system long rumored in Detroit (and offered, where legal, by a few other makes this season). In all, Plymouth was the style standout of this year’s daringly redesigned Chrysler fleet. At a time when most cars were garishly two-toned, Plymouth used a slim contrasting color spear on Belvedere or a modest low-set panel on Savoy. Interiors were colorfully trimmed in jacquard cloth and/or vinyl, and a new low-profile dashboard grouped instruments in a large, upright pod directly ahead of the driver.

Yet Dearborn’s lead was 42 percent by 1947 and better than two-to-one just three years later, when Buick threatened to grab third. By 1954, Plymouth was fifth (behind Buick and Olds) and trailed Ford by an astonishing 71 percent. Which inevitably brings up iron-willed Chrysler president Kaufman Thuma Keller. Styling wasn’t solely to blame for Plymouth’s postwar plunge, but it’s as good a place to start as any. When you beloved this information and also you wish to receive more info with regards to HOA doesn’t allow me to rent out my condo – Sell or Keep it? (CA) – navigate here – generously go to the web site. K.T., as he was always called, had come up through the manufacturing ranks and firmly believed in practical products.

In 1930-37, K.T. Keller had been general manager of Dodge, which became the industry’s No. 4 seller by 1933. But by 1938 it had slipped to fifth, then to seventh two years later. Did sentiment lead K.T., as Chrysler president, to favor his old division in the early postwar years so as to boost its fortunes? We think it’s likely. In any case, Dodge was supplied largely at Plymouth’s expense.

Nevertheless, the combination of fine ride and handling, able performance, and sensational styling was enough to vault Plymouth back into third place for 1957 as sales increased 44.3 percent. Thanks to the start of national economic recession in late 1957, Detroit retrenched much more in 1958 than it had in 1956. Overall industry production was off 31 percent, but Plymouth slumped 44 percent, due partly to deteriorating quality control. Exner reaped his just reward by being elevated to the newly created corporate post of Vice-President and Director of Styling. Find information about the last Belvedere of its era, the 1958 model, on the next page.

To find out about the initial Plymouth Belvedere, continue to the next page. The year 1950 saw the start of historic changes that would dramatically improve the fortunes of both Plymouth and Chrysler Corporation by 1955, and not just because of the promising 1951-1952 Plymouth Belvedere. First, K.T. Keller became company chairman after 15 years in the president’s chair, which passed to the dynamic Lester Lum “Tex” Colbert (pronounced CUL-bert).