What Role will your Investors Play?

In this section of your business plan, Condo for sale Singapore go into as much detail as possible about who your market is. What is the age group, gender, family size, income, and geographic location. Embarking on a journey into your target audience’s brain, also known as psychographics is often key to your marketing efforts and will be demonstrated in more detail in our Marketing Plan Workshop. For business-to-business markets make sure you include the industry type (or SIC), company size, job titles/departments, annual revenue, and geographic areas. At a minimum, you should describe your typical customer. Just as with all of the other sections of your business plan, there is no absolute for organizing your plan.

Typically, USAs (also known as USPs, Unique Selling Propositions) are short and catchy so they can be used in advertising slogans. There are several software packages that can help you put your business plan together. SCORE works in association with SBA to help advise business startups. They are provided to help you be aware of what is available. HowStuffWorks has not reviewed any of these products and offers no endorsement of them. Here is a sampling of them. In addition to software programs, don’t forget the Small Business Administration and SCORE (Service Corps of Retired Executives).

If this is the case, stop where you are and take the time to mull through all aspects of your business idea from start to finish until you’ve boiled it down to its essence. Explain where you are with your business right now. For existing businesses, this means explaining your background, current sales levels, and standing in the market. For startups this should be a short explanation that simply states whether you have a product, or simply an idea, and the stage you are at in its development.

Even if you don’t see the weaknesses, it is very likely that your potential investors will. You can either break it down by individual, or department. Include either a table or a description identifying your personnel costs. These costs are also used in your profit and loss statement described in the previous session. Include the title, department or group salary level and then in a separate line add 15%-20% to cover employee benefits, taxes, etc. (also referred to as your Payroll Burden.) Extend this table to cover then next 2-3 years. Having a visual illustration makes it easier for both you and your readers to understand the organization and see any possible gaps. Set up an organizational chart.

You may even end up using many of the “selling words” you come up with for your business plan in your marketing efforts. One thing to keep in mind before you begin, however, is to set realistic goals. The plan you write will set the scene for your business. You’ll set concrete goals that include deadlines, think through your HR organizational scheme and assign responsibilities, as well as describe the business and make your financial projections.