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Included in the complaint was a billboard ad that was shown during the National Finals Rodeo that featured a woman with panties down around her ankles, accompanied by the slogan, “Get ready to buck all night.” The control board also alleged that a radio advertisement gave the implication that having wives in two states was acceptable behavior for Hard Rock customers. The control board stated that the Hard Rock failed to “conduct advertising and public relations in accordance with decency, dignity, good taste, honesty and inoffensiveness”, as required by state gaming law.

A four-day celebration, The Last Great Party, was held in the days leading up to the Hard Rock’s closure. The celebration included free live music, discounted food and drinks, and a chance for guests to win memorabilia. The Hard Rock’s hotel furniture was sold to the public. Approximately 14,000 people had worked at the Hard Rock over the course of its history. At the time of its closure, the Hard Rock had 1,850 employees, who had the option of returning to their original jobs once the property reopens. A Super Bowl LIV party was also held at the resort. By March 2020, the hotel’s guitar sign had been disassembled and was in the process of being sold to an interested buyer.

Siller denied that this was the case, and stated that hotel officials had failed to admit their mistakes. Some commissioners also questioned the earlier assertion by the control board that one of the ads promoted casino cheating, stating that no reasonable person would perceive the ad in such a way. The commission felt that the settlement was too vague and that it would set a new and unhelpful precedent throughout the gaming industry on how to handle advertising. The models featured in the advertisements stated that the ads were not meant to encourage illegal activity, and that the content of the ads had an obvious meaning despite the accusations by the control board. The settlement was approved by the control board in May 2004, but was rejected by the Nevada Gaming Commission later that month.

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