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In Asia the off-price segment is still not that widely developed compared to Europe and America. Ross Stores Company. This segment is also represented by the networks of Burlington, Nordstrom Rack, Tuesday Morning, Century 21, Saks Off 5th and Macy’s Backstage. The second largest off-price operator in the U.S.A. In the US, where according to 2018 statistics there are more than 6,300 off-price retail stores, the cumulative market segment is valued at 50 billion dollars, and it currently exceeds 80% of the world off-price market segment. Most of the stores belong to TJX Companies Corporation and form part of TJ Maxx, Marshalls and Home Goods.
They adapted their practice to take into account their market’s local features. As of April 2019 the Company manages more than 250 retail stores in 90 cities of the Russian Federation, their entire shopping area exceeding the total shopping area occupied by fashion retail countrywide by 3.5%. The network stores represent products made by over 7 000 trademarks from 50 countries all over the world. 2018 it was included in the list of “Top-500 Companies by Revenue in Russia”. In 2016 Familia was awarded the prize of “No.1 Trademark in Russia” as an off-price network.
Off-price is a trading format based on discount pricing. The off-price retail model relies on the purchase of over-produced, or excess, branded goods at a lower price, thus being able to sell to consumers at a discount compared to other stores which purchased an initial run. Among the largest retailers of this type are TJX Companies and Ross Stores. Off-price retailers are independent of manufacturers and buy large volumes of branded goods directly from them.
This brought about the company “NOZ”; the first European off-price retailer. By 1987 he had founded 10 stores in France with his own logistical platform. In 1992, state regulation changed to prohibit the use of the term ‘solde’ in commercial organization names, and the network changed its trademark into NOZ. As of 2018 there are more than 8,000 retail off-price stores in operation worldwide, within the 20 largest off-price networks (their total number equivalent to dozens and even a few thousand stores). Gradually, Adrion widened the range of products on offer and increased the number of stores.
As of September 2018 the retailer has 10 stores located in Kiev and Borispol. In Asia the off-price format is represented weakly due to widespread open marketplaces, factory stores that are able to offer their customers a range of quality goods at the lowest possible prices, and also groundbreaking online sales developments that offer various services. Off-price is offered to customers with benefits of up to 55% off. In certain countries new stores or road shows appear from time to time, and the term off-price is actively used along with the advantages of the format to customers. Take Off is the leader in Eastern Europe for B2B distribution of off-price clothing and accessories from top European brands. Red also hosts a web store of their own.
The products were supplied to the basement with a discount tag, but in especially settled periods of time their price was lowered even further: after 12 days the price would be lowered by 25%, in 18 days – by 50%, in 24 days – by 75%, and finally, after the 30th day, the goods would be given away at no charge at all to charity. The area itself was both well lit and properly designed, and it had hired its own separate floor staff.
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