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Morton said the casino, which had 800 slot machines, would perform better with new restaurants and additional rooms. Morton said the Hard Rock’s limited size was inspired by Las Vegas hotels of the 1950s, which were smaller than the newer megaresorts that had become common on the Las Vegas Strip. May 10, 1999, with 330 rooms for a total of 670. The expansion cost a final total of $100 million, and included 35 suites, four new restaurants, the Baby’s nightclub, 6,000 sq ft (560 m2) of meeting space, and a bigger pool. Morton purchased the land owned by Las Vegas Discount Golf & Tennis for $8.5 million, Real Estate Buying and Selling and the sale increased the Hard Rock’s total property size to more than 18 acres.
MB Steak opened at the resort after the closure of 35 Steaks. An expanded retail store opened in November 1998, as part of the then-ongoing expansion. The store measured over 3,600 sq ft (330 m2), more than three times the size of its predecessor. MB (“Morton Brothers”) was created by David and Michael Morton, the brothers of Peter Morton. The steakhouse marked the return of the Morton family to the Hard Rock Hotel. The Hard Rock had several retail stores.
Kalil, J.M. (June 28, 2002). “John Entwistle: 1944-2002”. Las Vegas Review-Journal. Jones, Chris (March 12, 2004). “Hard Rock Hotel will improve club, rooms”. McDarrah, Timothy (September 11, 2002). “The hard truth on Entwistle’s final night”. Berns, Dave (July 2, 2002). “Hard Rock declines ‘death room’ requests”. Benston, Liz (November 3, 2003). “Bond refinancing gives casino room to expand”. Mihailovich, Steven (December 26, 2003). “E-mail marketing push boosts resort’s sales, profits”. Las Vegas Business Press. Clarke, Norm (September 27, 2002). “Local stripper who saw Entwistle last finally tells her story”.
Clarke, Norm (August 5, 2001). “Gambling binge preceded actor’s rehab entry”. Lal, Kanika (May 2, 2014). “Ben Affleck Banned for Life From Hard Rock Casino Blackjack Tables”. Elfman, Doug (June 20, 2015). “‘Sex & the City’-era hotspot hits the rocks at Hard Rock”. Lyle, Michael (June 25, 2015). “Hard Rock Hotel plans ‘final toast’ to Center Bar”. Miyasato, Kiko (September 25, 2015). “Bartender relishes his part in Hard Rock Hotel’s history”. Las Vegas Sun. June 29, 2015. Retrieved April 22, 2020 – via NewsLibrary. Katsilometes, John (June 18, 2015). “Final notes being played at famed Center Bar in Hard Rock Hotel”.
At the time, one of the most expensive items in the collection was the Elvis Presley jumpsuit, worth $300,000. At the time, the resort had more than 3,000 pieces of memorabilia, with approximately 200 items on display. In 2019, Dobney opened a 2,600 sq ft (240 m2) exhibit to commemorate the upcoming 25th anniversary of the Hard Rock Hotel. Stone left the resort in 2016 and chose Beau Dobney to replace him as the overseer of the collection.
